Ulrich Seidl: For over 30 Years, Ulrich Seidl has been leading Siemens Industrial Business Units and Divisions across Countries in particular USA, China, South Korea, Switzerland and Saudi Arabia.
Early 80s he was pioniering the introduction of Automation Technology in P.R. of China through Universities and Institutes. Later, from 1989 to 1994 (China Expatriate assignment) he was setting up several Training- and Service Centers as a basis for a firm distribution of Automation Systems through a wide network of authorized Service- and Distribution Partner (don't sell without support).

In USA he was leading the Siemens Process Automation Business Unit and in South Korea he was managing the Siemens Division Automation & Drives (former A&D).

In Switzerland he was repsonsible for the Siemens Fire Safety Business Entities in Asia, Middle East and Latin America.

In Saudi Arabia he was heading up the Siemens Division Building Technologies (BT). There he was also repsonsible for Saudi Basic Industires (SABIC), the 5th largest Chemicals Company in the World. In this role he was also reporting to the Siemens Board in Munich.

Opening of a Service and Supply Center in Beijing
at ARIM in 1989.

Essentials of a 5 Year Business Plan (Industry Sector)

by Ulrich Seidl

Suggested Table of Content:

1. Business Scope prepare one or two slides (drawing/Systemarchitecture) showing the current situation of Products & Systems, from Field Devices, Automation Equipments in the next level, Supervisory Control e.g. SCADA HMI/DCS and MES and ERP at the top level. Include also Networking, Project Management, System Services as well as System Sales. Highlight your available portfolio in contrast to what it is needed in the targeted Industry. Gaps of the portfolio shall be clearly visible	7. Organization and Business Structure
E.g. DCS, HMI, Instruments, Networking,       System Integration,	8. Channel Structure
Service etc.	9. Sales & Marketing Organization Structure
2. The Market In the first slide the total World Market of Process Control shall be presented. Highlight the size of Market in your Country/Region. Be specific of the presented Market if it is purely Products or Products plus Engineering Services. In a second slide the World Market by Industry shall be presented i.e. Oil & Gas, Refining, Chemical.... The third slide shows the market by Industry in your Country/Region. In a further slide be specific at what level your Products and Services meet the the requirements of the market and at what level you are able to address the market leading to an revenue opportunity.
Size & growth	10. Service Structure
Global vs. Target-Market
Target Market by Industry Segment	11. Financials
Market Characteristic & Driving Force	Headcount
General	Key Business Data
by Industries	Key Assumptions
Success Factors - Benchmark
3. Own position	12. Strategic Program
Sales and installed Base by Industry
Cost Position	13. Next Steps
Product Comparison
Products/Solutions roadmap	14. Appendix
Product Comparison
Business Scope (required vs. available)
4. Sales Channel
5. Competition
by Industry Sector
by Business Scope
6. Business Goals, Strategy and Plans
What Business Scope?
What target Industry?
What Sales Channels?

Note that suggested table is purely for guidance only and should not be copied, adapted or referenced in any way.

Essentials of a 5 Year Business Plan
Business Entry and Project Development at large Key Accounts
Successful selling of Products, Systems, Solutions and Services in the Process Industry

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