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ONLINERS and OFFLINERS in a World of Digitalization


Digitalization is spreading all over our Society. It is divided into ONLINERS (users who are digital online) and OFFLINERS (users who are digital offline). ONLINERS have adopted to digital technologies across all major societal and human activities using PCs, Notebooks or Smartphones. They are using a great choice of social Media like WhatsApp, Facebook or Twitter to name just some. They search and comment on hashtags, tweet, share and communicate freely without levy, save Mailing charges, order Eyeglasses and Medicine online, catch the best shopping offers and regularly look for the lowest car insurance, train and flight tickets, cell phone and energy provider over the Internet. Millions of ONLINERS have become the Masters of Digitalization making money through advertisement and saving hundreds of Euros/Dollars each month just because they are well advanced in using the Web and its opportunities.

Not so with the OFFLINERS. Many of them are not knowledgeable to deal with the Context of Digitalization or simply not able. In fact many of the them are probably well advanced in their years, without help and not skillful enough to handle the subject like Dons.

Digitalization in our Society brings new challenges and opportunities, but above all not really equal advantages for everyone. If not simplified and supported then the OFFLINERS are probably the biggest loser of Digitalization. Most likely they will be paying the price for Digitalization. And it looks like that the split between ONLINERS and OFFLINERS is increasing day by day.


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